We are delighted to announce that we topped the Field Marketing leaderboard once again at this years FMBE awards. REL had been shortlisted for an impressive 12 categories and we took home awards in all 12 including 4 Golds and 3 Silver. Last night saw us win Gold in both Sales and Consumer Campaigns of the year and Silver in the much coveted Agency of the Year and Team of the Year categories making it another impressive night for the REL and the wider Advantage Smollan team. Special recognition must go to James Spence for winning Bronze in Brand Ambassador of the Year which is a great achievement and testament to the hard work and dedication of our teams in both the field and office.
Our full list of awards:
Sales Campaign of the Year – GOLD – Alpro
Most Effective Tactical Marketing Campaign (ROI) – GOLD – Mondelez
Product Launch/ Relaunch Award (Field Marketing) – GOLD – Oreo O’s
Consumer Campaign of the Year – GOLD – Alpro
Operational Success of the Year – SILVER – Brewdog
Team of the Year – SILVER – Weetabix
Field Marketing Agency of the Year – SILVER
Most Effective Tactical Marketing Campaign (Service-Led) – BRONZE – Illva Saronno (On Demand)
Campaign of the Year – BRONZE – Oreo O’s
Brand Ambassador of the Year – BRONZE James Spence, Danone Waters/ Red Bull
Most Effective Small Scale/ Local Campaign – BRONZE – Dell
Most Effective Stand/Display Unit – BRONZE – Weetabix
Nick McGrath, REL MD, commented:
A huge congratulations to the teams involved: Weetabix, Alpro, Mondelez, DWRB, Brewdog, On Demand and Dell but also a huge huge congratulations to everyone for Silver in Field Marketing Agency of the year. Also the fact we scooped so many awards just goes to show how high the standards are in the team as a whole.