We are a full-service field marketing agency
REL
Field Marketing
We build solutions that win where people are engaging with or buying your product
launched
in
1995
UK HQ in Berkshire & Ireland HQ in Dublin
17,000 sq. ft. onsite warehouse
Full retailer accreditation – Sainsbury’s, ASDA & Dixons
externally recognised award winning agency
We are part of advantage smollan
We are part of Advantage Smollan, the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.
This partnership between Advantage Solutions and Smollan Group delivers a unified service agency solution throughout Europe which provides manufacturers with the best retail merchandising, technology and reporting solutions on an international scale.
whAT WE DO
Our services cover the entire shopper journey allowing us to build tailored solutions for our customers or deliver individual services as required.
ENGAGEMENT
sampling
experiential
active selling
retail staff training
event management
ENVIRONMENT
sales
merchandising
compliance
amplification
availability
POS
EXPERIENCE MEASUREMENT
mystery shopping
auditing
customer satisfaction
brand audit
ANALYTICS
perfect store dashboarding
single & multi-market reporting
retail analytics
WHERE we GO
We operate across all retailers and channels in the UK, Ireland and Europe.
We are accredited to work in Asda, Sainsbury’s and Dixons making us the only agency who can call on every retailer in the UK.
outlets
calls a year
data points a year
how we do it
We have a range of resource models built to be agile and flexible, from fully structured teams to complete flexibility of resource.
We can call anywhere, any day, at any time for any duration.
DEDICATED TEAMS
A dedicated, on-going resource. This is your own exclusive team working for you and your brand in the field.
ON DEMAND
Access to fully flexible resource whenever you
need them, dedicated to you for the duration of the activity.
TEMPORARY TEAMS
An employed and dedicated resource for as long as you require with a defined end date. Use alone or to support existing activity.
CROWD SOURCING
A flexible, task-based resource which offers speed of deployment, breadth of coverage and economies of scale.
what it all means
We are proud to collaborate with our customers and build partnerships that add value.
We achieve extremely high customer advocacy and have some of the longest standing relationships in the industry.
FIRST CHOICE FOR CUSTOMERS
2020 NPS
Award winning agency
WE ARE THE MOST RECOGNISED AGENCY WITHIN OUR INDUSTRY
The FMBE Awards are our industry awards. We have won multiple awards for the work we complete on behalf of our customers and hold more Agency of the Year titles than any other agency.
Through Great Place to Work®, we have gained external recognition of the engagement of our organisation. Being accredited at the first time of asking in 2015 and retaining that accreditation in both the UK and Europe every year since.
Awards in 14 years
Agency of the Year titles
Team of the Year titles
Years great place to work accreditation in UK & Europe
we ENGAGE OUR PEOPLE
We are very clear about the power of cultural engagement to our organisation and the impact it has on the results we deliver for our customers. We don’t make cereal, chocolate bars, laptops or TVs… our product is our people and so cultural engagement is crucial to our success.
our people satisfaction results
- colleague engagement – 83%
- leadership capability – 88%