0118 927 1000 hello@relfm.com

who we are

We are a full-service field marketing agency, supporting our customers at every stage of the shopper journey.  We are passionate about our people and work hard for our customers. 


REL was founded in 1995 to deliver the Waitrose demonstration programme.  Since then we have grown to become full-service field marketing agency working with some of the worlds most iconic brands and leading retailers. 

We are now a team of over 1,000 across the UK with about 80 lucky souls based in Winnersh Triangle, Berkshire at our Customer Support Centre.

We are as passionate about our people as we are about our customers.  The environment we create empowers our people and delivers the best for our customers.  We are proud of our extremely high customer advocacy and colleague engagement scores. 

REL Logo

We stand by our vision, mission and values

Our Vision

Loved by our people and first choice for customers

Our Mission

Unlock our customers’ full potential at the point of purchase through inspiring our people to deliver results, value and insight that you cannot get anywhere else

Our Values

Customers come first

Care for our colleagues

Be brilliant in all that we do

We believe in our people

People Promise


The one thing, more than any other, that differentiates REL is our commitment to our people.  Central to this is our People Promise.  It’s our cultural commitment, developed by our people, for all of our people!  It is the beating heart of everything we do and guides how we all work together and behave.

Whilst it’s not rocket science we believe it’s incredibly powerful.  It helps to create and guide our great culture and is the mechanism which drives us towards the first part of our vision of being’ loved by our people.’

don’t just take our word for it

REL is, without doubt, the best place that I have had the privilege of being part of.  Everyone in the company has an amazing attitude, which makes going to work a pleasure!  The culture is is exceptional and rare.  The management team are encouraging & supportive in everything you do and  I feel appreciated & valued every day.

Hattie Drinkwater

Account Executive

I have worked for REL since 2011 when I TUPE’d over. I have come to feel that I am part of the REL family and that my views and experiences in the field are listened to and acted on where appropriate. I like the flexibility the job provides me and I have a good work life balance. The management team are always accessible to me if I need them, on the phone, email or ‘We Are Listening’ forms. I am always kept informed of what is happening within the large REL family. REL is a rewarding place to work, with my work getting appreciated and recognised.

Sadhana Patel

Sales Development Executive

I believe that REL is a great place to work because every member of the company lives and breathes the People Promise.  It’s this commitment to our values across the company that brings our culture alive every day, for everyone. 

Sam Green

Regional Sales Manager

I love my job because it’s my passion, however what makes REL so special is the people. We all have one thing in common which is a shared love of our culture, a culture that inspires us to care for our colleagues and deliver our services with excellence and passion. I have heard this echoed time and time again from my colleagues which is a huge testament and great validation for the amazing company that I work for.

Shannon Hyde

HR Assistant

We ENGAGE our people

We have colleague engagement and leadership capability scores that any company would be proud of and as a result we are able to unlock the discretionary effort from our people that puts our customers ahead of their competition every day.


I would tell people REL is a Great Place to Work


My manager inspires me to do that bit extra for my customer


My manager recognises me when I have done a good job


I am proud to work for REL

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