What we do
Our services cover the entire shopper journey and we build solutions that win where people are engaging with, or buying, your product. We deliver incremental sales and value through integrated sales and marketing programmes which have data and insight at their heart.
FIELD SALES AND MERCHANDISING
We design sales and merchandising strategies that align brand ambitions with shopper needs. From availability to execution, we help customers achieve stronger performance at the shelf and deliver sustainable results.
Sales & Merchandising Strategy – driving visibility, availability, and conversion.
Channel & Category Strategy – creating tailored approaches across grocery, convenience, and beyond.
In-Store Optimisation – delivering perfect store execution, compliance, and activation excellence.
Retail Operations – streamlining workforce, processes, and reporting for seamless delivery.
RETAIL SAMPLING
Live experiences remain one of the most effective ways to connect shoppers with products. Demonstrations and sampling bring brands to life, build trust, and inspire confident purchase decisions.
Increasing Awareness and Sales – converting trial into measurable growth.
Showcasing Key Features and Benefits – helping shoppers understand product value.
Building Brand Visibility and Relationships – creating personal, memorable connections.
Differentiating Products – standing out in competitive categories.
BRAND AMBASSADORS
Our Brand Ambassadors are the face and voice of the brands we represent. They embody brand values and create authentic connections that influence shoppers and strengthen retailer relationships.
Custodian of Brand Partner Values – representing brand identity with credibility and passion.
Influencing Purchasing Decisions – engaging shoppers with expertise and authenticity.
Consumer & Retailer Education – ensuring consistent messaging and advocacy through education.
BRANDED EVENTS
Experiential activations immerse shoppers in moments that go beyond transactions , creating emotional connections that last long after the event.
Creative Feel-Good Delivery – sparking positive emotions and memorable moments.
Multi-Sensory Consumer Interaction – engaging shoppers on every level.
Delivering Repeat Purchases & Brand Loyalty – building emotional bonds that drive long-term growth.
BUSINESS INTELLIGENCE AND INSIGHTS
Data and insights are the foundation of effective retail execution. Our technology driven solutions help brands make smarter, faster decisions and optimise their presence in every channel.
Retail Optimisation – turning complex data into actionable insights for growth.
Data Management – delivering real-time visibility and accuracy through structured analysis.
how we do it
Flexible resourcing, tailored to your needs: choose the model, or combination of models, that best delivers your commercial priorities.
Dedicated Teams
An Extension of Your Business
Exclusive focus – teams work only for your brand, representing your values with consistency and care.
Flexible deployment – resources can be directed where and when you need them most.
Tailored impact – aligned to your priorities to deliver measurable results.
On Demand Resource
Flexibility When You Need It
Fully flexible support – access resource exactly when you need it.
Scalable solutions – from a single hour to a month or more, tailored to your needs.
Agile delivery – perfect for last minute opportunities, seasonal peaks, or tactical campaigns.
Partnership Resource Model
Collaborative Growth
Strategic collaboration – brings together 2–3 complementary manufacturers to co-fund a dedicated team.
Shared investment – maximises value while reducing individual cost.
Aligned objectives – requires cooperation to agree call files, priorities, and time in call.
Crowd Resource Model
Insight at Speed and Scale
Fast and cost-effective – a highly efficient way to capture valuable retail information.
Wide reach – access insights from across the market quickly and accurately.
Actionable intelligence – delivering the data you need to understand performance and make smarter decisions.
what’s it all about
Field marketing is all about bringing brands to life where shoppers meet them, whether that’s in grocery, DIY, convenience, cash & carry, or at events.
At REL, our people represent some of the UK’s and world’s biggest brands, driving visibility, engagement, and sales right at the point of purchase.
We don’t make products, we build incredible teams. And we work hard to make REL more than a workplace, it’s a community that feels like family.