REL has entered into a strategic partnership with ODM which will allow us to access opportunities in new market sectors and, with ODM’s expertise, offer customers an even broader range of services. REL will provide ODM with centralised support services including campaign fulfilment, HR, recruitment, IT support and development. ODM will bring their expertise in the financial services and loyalty markets and the collaboration will offer both businesses exciting opportunities for business development and diversification. As part of the strategic partnership, ODM’s head office will relocate to REL’s headquarters in Winnersh. ODM will remain an independent limited company with no change in control or ownership. Stephen Gordon, REL MD said,
We look forward to welcoming Simon and his team to Winnersh. The key factors in bringing this collaboration to fruition were the aligned approaches to people, culture and customer service; which are at the heart and soul of both businesses. We believe that this collaboration will provide new and exciting opportunities for growth for both REL and ODM. We are passionate about offering new and existing customers the broadest range of comprehensive and compelling field sales and marketing services and this strategic partnership will help enable that for both businesses.