We are a full-service field marketing agency
REL
Field Marketing
We help brands & retailers win at the point of purchase
Founded in 1995
Global best practice with sister agencies
UK & Irish distribution centres
Extensive external recognition
We are part of smollan
REL is proud to be part of Smollan, the first and only truly global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.
Through this partnership, we are able to offer a unified service across Europe, combining the best in retail merchandising, technology, and reporting. This connected approach gives manufacturers the scale, insight, and agility to deliver outstanding results in every market.
whAT WE DO
We deliver solutions that span the entire shopper journey, through full-service partnerships or targeted tactical support.
FIELD SALES AND MERCHANDISING
Driving visibility, availability, and flawless execution to deliver growth at the shelf.
DEMONSTRATION AND SAMPLING
Creating powerful moments of trial that turn shoppers into loyal customers.
BRAND AMBASSADORS
Authentic brand advocates who influence decisions and build lasting connections
EXPERIENTIAL EVENTS
Immersive experiences that spark emotion, inspire action, and drive loyalty
BUSINESS INTELLIGENCE
Turning data into actionable insight to optimise performance and unlock growth
WHERE we GO
We operate across all retailers and channels in the UK, Ireland and Europe.
We are accredited to work in Asda and Sainsbury’s making us the only agency who can call on every retailer in the UK.
outlets
calls a year
data points a year
how we do it
We have a range of resource models built to be agile and flexible, from fully structured teams to complete flexibility of resource.
We can call anywhere, any day, at any time for any duration.
Dedicated Teams
An Extension of Your Business
Exclusive focus – teams work only for your brand, representing your values with consistency and care.
Flexible deployment – resources can be directed where and when you need them most.
Tailored impact – aligned to your priorities to deliver measurable results.
On Demand Resource
Flexibility When You Need It
Fully flexible support – access resource exactly when you need it.
Scalable solutions – from a single hour to a month or more, tailored to your needs.
Agile delivery – perfect for last minute opportunities, seasonal peaks, or tactical campaigns.
Partnership Resource Model
Collaborative Growth
Strategic collaboration – brings together 2–3 complementary manufacturers to co-fund a dedicated team.
Shared investment – maximises value while reducing individual cost.
Aligned objectives – requires cooperation to agree call files, priorities, and time in call.
Crowd Resource Model
Insight at Speed and Scale
Fast and cost-effective – a highly efficient way to capture valuable retail information.
Wide reach – access insights from across the market quickly and accurately.
Actionable intelligence – delivering the data you need to understand performance and make smarter decisions.
what it all means
We are proud to collaborate with our customers and build partnerships that add value.
We achieve extremely high customer advocacy and have some of the longest standing relationships in the industry.
CUSTOMER SATISFACTION SCORES
Liklihood to Recommend
Performance
Award winning agency
We’re proud to be the most recognised agency in our industry, with more FMBE Agency of the Year titles than any other. Our award wins reflect the results we deliver for our customers and the engagement of our people, further recognised by our Great Place to Work® accreditation.
Awards in 19 years
Agency of the Year titles
Team of the Year titles
Years of Best Workplaces™ accreditation
we ENGAGE OUR PEOPLE
We believe cultural engagement is the key to our success. Unlike the products our customers make from food to technology, our product is our people. By creating a culture where colleagues feel connected, valued, and inspired, we empower them to deliver outstanding results for our customers.
our people satisfaction results
- People here are treated fairly regardless of their race or ethnic origin – 98%
- People here are treated fairly, regardless of their gender – 96%
- I get empathy and support from my manager/ supervisor when needed – 91%
- When you join the organisation, you are made to feel welcome – 95%
- The company treats me fairly – 95%